For businesses that are growing fast, but starting to fray
behind the scenes
Your business is busy, your team is capable, but things don’t run as smoothly as they should. Tasks get repeated, patient or customer experiences vary, and you’re still the one holding everything together. We help healthcare businesses find the gaps, simplify how they work, and build clear, consistent systems that make growth feel calm again.
Who's behind dewin co.
Hey, I'm Whitney
I help businesses run smoothly, without losing their heart.
I’ve spent years inside healthcare and service businesses, seeing how easily good intentions get tangled in messy systems. I love helping owners step back, see what’s really going on, and build simple structures that bring calm, consistency, and confidence back to their teams.
Think of me as the canary in your mineshaft, spotting the cracks before they turn into chaos.
I'm fueled by strong coffees (plural!).
My brain loves a good flowchart almost as much as a good story.
I’m an operations strategist with AuDHD, which means I see both the chaos and the order in everything. I can spot an operational bottleneck faster than I can find my keys.
PROJECTS
Find clarity &
create structure
Every growing business reaches a point where “just winging it” stops working. Project-based support gives you space to step back, see what’s really happening behind the scenes, and make practical changes that stick. These examples show the kind of projects I deliver, each one designed to bring calm, clarity, and consistency to how your business runs.
Mapping the patient/customer journey
Understanding the experience from your patients’ or customers’ point of view reveals where communication breaks down or admin builds up. Together, we map each step from the first enquiry to the final follow-up and create a smoother, more consistent journey that builds trust, loyalty, and repeat business.
Streamlining sales and CRM systems
If your sales or booking systems feel clunky, this project helps you simplify them. We review how leads, quotes, and follow-ups flow through your CRM so your team spends less time chasing and more time connecting with customers or patients.
Building onboarding and training systems
Train once, not forever. I help you build clear onboarding and learning resources, including process guides, short videos, and templates, so new team members feel confident and consistent from day one.
“
Operations shouldn’t feel heavy or complicated.
The right systems make good work feel easier
for you, your team, and your clients.
Whitney Tyzzer - Founder of Dewin Co
EXAMPLE PROJECTS
Build confidence & keep momentum
After your core systems are built, the work shifts to refinement and rhythm. We help you embed what you’ve created through structured onboarding, team training, and focused implementation projects.
It’s about maintaining momentum and keeping your operations smooth, adaptable, and easy to manage as you grow.
Standardising how your team works
When everyone has their own way of doing things, mistakes happen. Together, we document and align your key workflows, giving your business one consistent, easy-to-follow way of working.
Preparing for growth or expansion
Before opening a new site or hiring more people, we strengthen your foundations. We review your operations, clarify roles, and make sure your systems are ready to support growth without creating chaos.
A free guide to spot early cracks and calm the chaos.
FREE GUIDE
A simple way to see where your systems are straining
Walk through short, focused prompts that help you pinpoint the areas of your business causing stress, from sales and onboarding to delivery and communication. No jargon, just clarity on where the cracks are forming.
A quick-read scorecard for your operations health
Get a snapshot of how your business is really performing behind the scenes. You’ll see which areas are stable, which need attention, and which are quietly holding you back.
A quick-read scorecard for your operations health
FRACTIONAL operational support
When you need someone inside your business, not just looking at it from the outside
Sometimes you don’t need another consultant; you need someone who actually understands your business, your people, and your rhythm. I work closely with your team, getting to know your systems, people, and pain points, I then guide improvements from the inside. You stay focused on growth and delivery, while I make sure the back-end of the business quietly holds it all together.
Whether it’s refining workflows, improving communication, or helping you plan for what’s next, I’m your calm, consistent partner inside the business, keeping things steady so you can focus on leading. Some examples of the many ways I can help you as a Fractional Operation Manager are:
Translating strategy into clear workflows, priorities, and accountability
Reviewing performance data to spot gaps and opportunities early
Managing projects and systems improvements without adding another full-time salary
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