Real support
for businesses
that are ready to
grow properly.
Most small businesses reach a point where the way things have been running stops being enough. The team needs better training, the systems need sorting, and the to-do list of important stuff keeps getting pushed aside because the day job doesn't stop. That's what I work on. I come in alongside small business owners to build the things that make a business run better, whether that's learning resources and onboarding for the team, or getting the operational side into shape so growth doesn't create chaos.
Where do you need help?
Learning & development
Training resources, onboarding pathways, and competency frameworks that help your team learn faster and perform consistently.
Operations
A capable person in your corner a few hours a week, getting through the list of important stuff that keeps getting pushed aside.
End-to-end onboarding program and competency framework for a national clinical sales team.
Website, Google presence, brochures, and offer strategy for a newly opened optometry practice.
Operational systems, CRM rebuild, and training for a scaling electrical security company.
Hey, I'm Whitney
I've spent the better part of 20 years working across operations and learning and development, in environments ranging from MedTech companies to small trades businesses. What I've always been good at is walking into a business, figuring out what needs doing, and actually doing it. Not consulting from a distance. Not handing over a report and leaving. Getting in and getting it done.
At Dewin Co I work alongside small business owners who are brilliant at what they do but stretched too thin to work on the business itself. The list of important stuff that never makes it to the top. That's my territory. Whether it's building training resources for a growing team or sorting the operational side of the business so it stops relying on the owner for everything, I show up, sleeves already rolled up.
Some fun facts about me...
I'm fueled by strong coffees (plural!).
I’m a learning operations strategist with AuDHD, which means I see both the chaos and the order in everything. Things have always had to make sense for me, and so I've spent my life and career breaking down complex subjects into bite sized pieces, placing them into the right order, and making sure that whatever I do makes sense for everyone.
Not sure where to start?
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